SMB Data Point of the Week: 25% or More of Ad Budget Going to Digital
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey’s Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking...
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SMBs Spend on Social Media Advertising
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported...
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SMB Data Point of the Week: SMBs Managed Digital Ad Spend Increases
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our...
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SMB Data Point of the Week: Larger SMBs Ad Spend is Higher on Video and Mobile
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses....
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Smallest of Small Businesses Spend The Most on Traditional Advertising
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of...
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Entertainment Small Businesses Spending Close to Half of Their Ad Dollars on...
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly...
View ArticleWhy Do Some Small Businesses Prefer to DIY?
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of...
View ArticleHigher Spending Small Businesses Still Rely on Traditional Media, but Mobile...
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45%...
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Smallest of Small Businesses Rely on Low Cost Digital and Social Advertising
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power....
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Two-Thirds of Marketing Budgets Go to Local Advertising
All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this...
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